Graphic designer, art director and illustrator based in Helsinki, Finland.
katri.astala1[at]gmail.com
Graphic designer, art director and illustrator based in Helsinki, Finland.
katri.astala1[at]gmail.com
Visual identity and exhibition graphics for What a machine! (Fin. On se kone!), the new permanent exhibition of Sarka – The Finnish Museum of Agriculture.
What a machine! tells the story of the mechanization of Finnish agriculture and its social impact from the early 20th century to the present day. The exhibition features machinery related to agricultural work, such as tractors from different decades.
The visual identity and material choices were inspired by farms and machines themselves: shiny tractors and their logos, raw materials and dusty surfaces. The graphic design and exhibition architecture were designed as a collaborative process together with architect Antti Auvinen.
Spatial design: Antti Auvinen
Multimedia installations: Magis Multimedia
Photos: Liina Aalto-Setälä
EXHIBITION GRAPHICS
VISUAL IDENTITY